【𝐁𝐞𝐞𝐫 𝐌𝐲𝐭𝐡𝐁𝐮𝐬𝐭𝐞𝐫𝐬・𝐒𝐞𝐞𝐢𝐧𝐠 𝐈𝐬 𝐍𝐎𝐓 𝐁𝐞𝐥𝐢𝐞𝐯𝐢𝐧𝐠・眼見不為實】⁣
2021-08-02 12:00

【𝐁𝐞𝐞𝐫 𝐌𝐲𝐭𝐡𝐁𝐮𝐬𝐭𝐞𝐫𝐬・𝐒𝐞𝐞𝐢𝐧𝐠 𝐈𝐬 𝐍𝐎𝐓 𝐁𝐞𝐥𝐢𝐞𝐯𝐢𝐧𝐠】⁣

Your sense of sight can be deceiving, even experts can fall victim to it.⁣

We always encourage everyone to use all of our senses to enhance our perception while tasting beers. Yet, our senses may deceive us in the least expected ways! 🤯⁣

In a sneaky study, 54 oenology (the study of wine tasting and wine making) students from the University of Bordeaux were asked to taste and describe one glass of red wine and one glass of white wine. What they didn’t know was that the “red” wine was just a white wine with red dye. The “expert” panel described the dyed white wine in a way that they would describe a red wine. Every single one, all 54, could not tell it was just a white wine with red dye.⁣

The significance of this study is not to challenge the tasting experts’ competency, but to show how the effects of visual cues can override our senses of taste and smell! The brain processes olfactory (taste and smell) cues approximately ten times slower than sight, and this study further demonstrates that to us.⁣

This is not to say we shouldn’t pay attention to visual cues at all while tasting beers. We should still take the visual cues into consideration, but be aware to not let it override our sense of taste. The color and haziness of the beer tell us information about the brewing ingredients and process, the label design and the brewery logos may reveal the style and reputation of the brewery, but we should be careful not to turn these impressions into biased expectations for the taste of the beer.⁣

Try a blind tasting exercise with your buddies, and experience how your sense of taste and smell can change without the influence from visual cues!⁣


【突破盲腸行動組・眼見不為實】⁣

有時,我哋對眼並唔係證據⋯⋯⁣

品酒嘅時候,我哋都會鼓勵大家用盡所有感官去識別味道;但有時聰明反被聰明誤,感官可能會發送錯嘅訊息比大腦,更有可能令我哋嚐到唔存在嘅味道!🤯⁣

有個研究搵咗54個法國波爾多大學品酒系學生,叫佢哋每人品評一杯紅酒同一杯白酒。不過,學生們並唔知道嗰杯望落紅色嘅「紅酒」,其實係用紅色色素染紅嘅白酒!研究結果發現,大部份學生都會用描述紅酒嘅詞語嚟形容嗰杯「紅色嘅白酒」!換句話說,即使兩杯酒嘅味道理論上係一模一樣,但係學生們都被佢哋見到嘅顏色誤導,以為「紅色嘅白酒」味道同紅酒一樣。⁣

呢個研究,對品酒界嚟講實在係又尷尬又驚喜。尷尬嘅當然係因為個研究證明咗老貓都會燒鬚,但驚喜嘅係科學家雖然知道大腦處理味覺嗅覺訊號比視覺慢10倍,但係就冇諗過原來大腦仲會優先處理咗視覺訊號,佢甚至可以完全推翻埋味覺同嗅覺!⁣

不過,大家又唔駛咁擔心!視覺對品酒始終非常重要,只係我哋每次試酒嘅時候,除咗要留意吓四周環境對聽覺、嗅覺同味覺嘅影響,仲要提醒自己嘅視覺有冇被誤導。啤酒嘅外觀(例如顏色、渾濁程度,甚至係罐/樽身嘅設計、酒廠嘅標誌)雖然表現咗某啲釀酒原料嘅特徵、同部份酒廠嘅釀酒風格同評價,但我哋唔應該單憑外表嚟判斷啤酒嘅實際味道。⁣

同朋友酒聚嘅時候,不妨試吓幪眼品飲(Blind Tasting)🙈,體驗吓喺冇視覺干擾嘅情況之下,味覺同嗅覺嘅敏銳度會唔會唔一樣!⁣⁣


#PowerToTheBeerDrinker