ใ๐๐๐๐ซ ๐๐ฒ๐ญ๐ก๐๐ฎ๐ฌ๐ญ๐๐ซ๐ฌใป๐๐๐๐ข๐ง๐ ๐๐ฌ ๐๐๐ ๐๐๐ฅ๐ข๐๐ฏ๐ข๐ง๐ ใโฃ
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Your sense of sight can be deceiving, even experts can fall victim to it.โฃ
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We always encourage everyone to use all of our senses to enhance our perception while tasting beers. Yet, our senses may deceive us in the least expected ways! ๐คฏโฃ
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In a sneaky study, 54 oenology (the study of wine tasting and wine making) students from the University of Bordeaux were asked to taste and describe one glass of red wine and one glass of white wine. What they didn’t know was that the “red” wine was just a white wine with red dye. The “expert” panel described the dyed white wine in a way that they would describe a red wine. Every single one, all 54, could not tell it was just a white wine with red dye.โฃ
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The significance of this study is not to challenge the tasting experts’ competency, but to show how the effects of visual cues can override our senses of taste and smell! The brain processes olfactory (taste and smell) cues approximately ten times slower than sight, and this study further demonstrates that to us.โฃ
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This is not to say we shouldn’t pay attention to visual cues at all while tasting beers. We should still take the visual cues into consideration, but be aware to not let it override our sense of taste. The color and haziness of the beer tell us information about the brewing ingredients and process, the label design and the brewery logos may reveal the style and reputation of the brewery, but we should be careful not to turn these impressions into biased expectations for the taste of the beer.โฃ
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Try a blind tasting exercise with your buddies, and experience how your sense of taste and smell can change without the influence from visual cues!โฃ
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ใ็ช็ ด็ฒ่
ธ่กๅ็ตใป็ผ่ฆไธ็บๅฏฆใโฃ
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ๆๆ๏ผๆๅๅฐ็ผไธฆๅไฟ่ญๆโฏโฏโฃ
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ๆๅ๏ผๆๅ้ฝๆ้ผๅตๅคงๅฎถ็จ็กๆๆๆๅฎๅป่ญๅฅๅณ้๏ผไฝๆๆ่ฐๆๅ่ขซ่ฐๆ่ชค๏ผๆๅฎๅฏ่ฝๆ็ผ้้ฏๅ
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ๅณ้็่ซไธไฟไธๆจกไธๆจฃ๏ผไฝไฟๅญธ็ๅ้ฝ่ขซไฝขๅ่ฆๅฐๅ
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็ๅ่ฌๅฏฆๅจไฟๅๅฐทๅฐฌๅ้ฉๅใๅฐทๅฐฌๅ
็ถ็ถไฟๅ ็บๅ็ ็ฉถ่ญๆๅ่่ฒ้ฝๆ็้ฌ๏ผไฝ้ฉๅๅ
ไฟ็งๅญธๅฎถ้็ถ็ฅ้ๅคง่
ฆ่็ๅณ่ฆบๅ
่ฆบ่จ่ๆฏ่ฆ่ฆบๆ
ข10ๅ๏ผไฝไฟๅฐฑๅ่ซ้ๅไพๅคง่
ฆไปฒๆๅชๅ
่็ๅ่ฆ่ฆบ่จ่๏ผไฝข็่ณๅฏไปฅๅฎๅ
จๆจ็ฟปๅๅณ่ฆบๅๅ
่ฆบ๏ผโฃ
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ไธ้๏ผๅคงๅฎถๅๅ้งๅๆๅฟ๏ผ่ฆ่ฆบๅฐๅ้
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ๆๅ๏ผ้คๅ่ฆ็ๆๅๅๅจ็ฐๅขๅฐ่ฝ่ฆบใๅ
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ๅฝฑ้ฟ๏ผไปฒ่ฆๆ้่ชๅทฑๅ
่ฆ่ฆบๆๅ่ขซ่ชคๅฐใๅค้
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ๅค่ง(ไพๅฆ้ก่ฒใๆธพๆฟ็จๅบฆ๏ผ็่ณไฟ็ฝ/ๆจฝ่บซๅ
่จญ่จใ้
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ๆจ่ช)้็ถ่กจ็พๅๆๅฒ้้
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็นๅพตใๅ้จไปฝ้
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้ขจๆ ผๅ่ฉๅน๏ผไฝๆๅๅๆ่ฉฒๅฎๆๅค่กจๅๅคๆทๅค้
ๅ
ๅฏฆ้ๅณ้ใโฃ
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ๅๆๅ้
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ๆๅ๏ผไธๅฆจ่ฉฆๅๅนช็ผๅ้ฃฒ(Blind Tasting)๐๏ผ้ซ้ฉๅๅบๅ่ฆ่ฆบๅนฒๆพๅ
ๆ
ๆณไนไธ๏ผๅณ่ฆบๅๅ
่ฆบๅ
ๆ้ณๅบฆๆๅๆๅไธๆจฃ๏ผโฃโฃ
#PowerToTheBeerDrinker
